Advertising Creativity
Join the program that understands that your creativity is the engine of the new economy.
Stop imagining the future and start creating it today. Study Advertising Creativity and turn your ideas into brand strategies with real impact. Integrate creativity, technology and strategic thinking to respond to a digital and global market world.
I want to register
SNIES code:
118470
Registration Resolution
Qualified
Duration:
10 semesters
Modality:
Face-to-face, mixed.
Credit Value:
$379.700
Value First Semester:
$6.075.200
* The total value is calculated with respect to the number of credits of the first semester, which may be variable with respect to other semesters.
Level 1
-
Principios de Publicidad
3 credits -
Historia Y Teoría de las Artes
2 credits -
Sintaxis Visual
2 credits -
Advertising Creativity
3 credits -
Imagen Vectorial
2 credits -
Communication Skills I
2 credits -
Macrotechnology
2 credits
16 credits
7 Subjects
Level 2
-
Mensaje Publicitario
2 credits -
Diseño Publicitario
2 credits -
Procesos Creativos Publicidad
3 credits -
Digital Image Editing
2 credits -
Fundamentos de Fotografía
2 credits -
Communication Skills II
2 credits -
Quantitative Reasoning
3 credits
16 credits
7 Subjects
Level 3
-
Propaganda
2 credits -
Transmedialidad
2 credits -
Identidad Corporativa
2 credits -
Retórica e Imagen Publicitaria
2 credits -
Creatividad y Tecnología
2 credits -
Fotografía Publicitaria
2 credits -
Applied Statistics
2 credits -
Strategic Thinking
2 credits
16 credits
8 Subjects
Level 4
-
Creación de Impresos
3 credits -
Creación Audiovisual I
2 credits -
Creación Digital I
2 credits -
Creatividad y Estrategia
2 credits -
Digital Media / Trayecto Formativo I
3 credits -
Elective I
2 credits -
Research Fundamentals
3 credits
16 credits
7 Subjects
Level 5
-
Creación Textual - Copywriting
2 credits -
Creación Audiovisual II
2 credits -
Gestión de Contenidos
2 credits -
Creación Digital II
2 credits -
Planning
3 credits -
Publicidad Digital I / Trayecto Formativo III
3 credits -
Christology
2 credits
16 credits
7 Subjects
Level 6
-
Transmedia Storytelling
2 credits -
Activación y Experiencia de Marca
2 credits -
Publicidad y Marketing
3 credits -
Creatividad e Innovación
2 credits -
Publicidad Digital II / Trayecto Formativo III
3 credits -
Constitutional Culture
2 credits -
Corporate Social Responsibility
2 credits
16 credits
7 Subjects
Level 7
-
Creative Economy
2 credits -
Creatividad y Marca
3 credits -
Publicidad Integrada
3 credits -
Relaciones Públicas
3 credits -
Publicidad Digital III / Trayecto Formativo IV
3 credits -
Entrepreneurial Mentality
2 credits
18 Credits
6 Subjects
Level 8
-
Dirección De Arte
3 credits -
Dirección Creativa
2 credits -
Creative Data
2 credits -
Ecommerce
3 credits -
Creatividad Efectiva
2 credits -
Undergraduate Research
4 credits
16 credits
6 Subjects
Level 9
-
Industria y Tendencias Publicitarias
2 credits -
Intellectual Property
2 credits -
Portfolio
4 credits -
Production for Degree Work
4 credits -
Formulación de Proyectos Creativos
2 credits -
Freelance - Profesional Independiente
2 credits
16 credits
6 Subjects
Level 10
-
Gestión de Proyectos Creativos
2 credits -
Professional Ethics
2 credits -
Elective II
2 credits -
Emprendimeinto / Práctica
6 credits
12 credits
4 Subjects
Resolución de Registro Calificado: 024048 del 12 de Diciembre de 2025
3 reasons to study
Advertising Creativity:Because today creativity alone is not enough. The industry needs creatives who understand data, digital platforms and artificial intelligence, without losing artistic sensibility and strategic criteria.
This program responds to a market that demands hybrid profiles, adaptable and capable of generating measurable value. It trains professionals prepared for agencies, companies, startups and freelance work in a global and changing environment.
The world has its eyes on us. Did you know that Colombian creative talent is one of the most sought after abroad? Here you not only study creativity, you prepare yourself to stand out internationally.
A strategic advertising creative is trained, capable of leading creative processes in physical, but also digital and technological environments.
A professional who creates influential content, projects high-impact brands and generates memorable experiences; who uses technology and AI as allies of the creative process; and who can work in advertising agencies, marketing departments in large companies or as an independent entrepreneur, with critical vision and professional quality.
Its differential lies in how it connects creativity, technology and human training:
- Technology focus: More than 50% of the curriculum focuses on applied creativity, digital content and real industry technology tools.
- Global certifications: Potential to get certified with giants such as Google and Meta.
- International experiences: Internship and/or international professional practice agreements.
- Learn by doing: interdisciplinary workshops with other professions, high impact social-commercial projects, and a strong commitment to creative entrepreneurship.
- Power networks: key alliances with institutions such as CESDE, Politécnico Grancolombiano, among others. We belong to the Red Universitaria de Pensamiento en Diseño, and are currently leading the creation of an international network on creativity.
Join the program that understands that your creativity is the engine of the new economy.
Know the Process
enrollment
All set to become a Salazar y Herrera professional?
Signing up is easy.
Follow these steps to secure your place in one of our academic programs
Generate and pay your pin.
Purchase it at Generate PINYou can make the payment:
- Online here: Online Payments
- At the Banco Caja Social (with the physical invoice)
- At the Treasury of the Institución Universitaria Salazar y Herrera with debit or credit card.
If you pay the PIN at the bank, it will be activated the next business day.
Complete your registration form
Once you pay your PIN, the access information will be sent to the e-mail address you entered.
With your PIN active, log in to Registration form
There you will have to fill in your data and upload them in PDF format the following documents:
- Identity card
- ICFES test results (Saber 11)
- High school diploma and certificate
- Photo white background (3×4, ID size)
- EPS or Sisbén certificate
* The Institución Universitaria Salazar y Herrera reserves the right to modify or offer the lines of training paths of its technological or university programs.
Institución Universitaria Salazar y Herrera is a Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
The Institución Universitaria Salazar y Herrera has the faculty to open cohorts according to the minimum number of students.