Specialization in Strategic Marketing Management
Boost your strategic vision with the Specialization in Strategic Marketing Management of the Institución Universitaria Salazar y Herrera.
Develop competencies to analyze markets, design effective strategies and lead projects that connect brands with people, be able to innovate, inspire and generate value in a constantly changing business environment.
I want to register
SNIES code:
102208
Duration:
2 semesters
Modality:
On-site
Semester value 2026:
$8.881.400
Total Program:
$17.762.800
* The total value is calculated with respect to the number of credits of the first semester, which may be variable with respect to other semesters.
Curriculum
Students need to reach Level B1 (12 sub-levels) of a second language, according to the Common European Framework, to graduate.
Our program
The Strategic Marketing Management Specialist at Salazar y Herrera, based on their comprehensive training in the areas of being, knowing and doing, strengthens their knowledge and consolidates their skills and abilities to:
- Manage marketing strategies
- Strategically lead projects in the marketing area.
- Project the organization in national and international markets.
The IUSH Specialist in Strategic Marketing Management will be able to adequately direct strategies that allow the improvement of organizations, leading effectively to the creation and development of innovative proposals that generate value and recognition at national and international level.
The theoretical and methodological foundation of the Specialist in Strategic Marketing Management is based on the norms and practices that regulate the field of professional action in the area of marketing and sales. In this sense, the orientation of the Program and the professional, curricular and pedagogical effects are based on the following:
- A theoretical and methodological approach to the field of knowledge, which provides the specialist with the managerial and specific structure demanded by today's companies.
- A clear identification of the marketing and sales problems to which it is intended to respond, based on the scientific-technical developments of the field associated to the Program.
- A problem-based learning (PBL) strategy, which fosters critical thinking and problem-solving skills along with content learning through the use of real-world problem situations.
Know the Process
enrollment
All set to become a Salazar y Herrera professional?
Signing up is easy.
Follow these 3 steps to secure your place in one of our academic programs
Generate and pay your pin.
Purchase it at Generate PINYou can make the payment:
- Online here: Online Payments
- At the Banco Caja Social (with the physical invoice)
- At the Treasury of the Institución Universitaria Salazar y Herrera with debit or credit card.
If you pay the PIN at the bank, it will be activated the next business day.
Complete your registration form
Once you pay your PIN, the access information will be sent to the e-mail address you entered.
With your PIN active, log in to Registration form
There you will have to fill in your data and upload them in PDF format the following documents:
- Identity card
- ICFES test results (Saber 11)
- High school diploma and certificate
- Photo white background (3×4, ID size)
- EPS or Sisbén certificate
* The Institución Universitaria Salazar y Herrera reserves the right to modify or offer the lines of training paths of its technological or university programs.
Institución Universitaria Salazar y Herrera is a Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
The Institución Universitaria Salazar y Herrera has the faculty to open cohorts according to the minimum number of students.
