Organizational Communication
Consolidate your professional voice with the Organizational Communication of the Institución Universitaria Salazar y Herrera, learning to manage internal and external communication, public relations and effective corporate strategies.
From the School of Management and Social and Human Sciences enhances your personal and professional development, developing creativity, leadership and strategic skills that transform the way of communicating and projecting successful organizations.
I want to register
SNIES code:
102289
Duration:
9 semesters
Modality:
On-site
Credit Value:
$297.500
Value First Semester:
$4.760.000
* The total value is calculated with respect to the number of credits of the first semester, which may be variable with respect to other semesters.
Curriculum
Students need to reach Level B1 (12 sub-levels) of a second language, according to the Common European Framework, to graduate.
Our program
The Organizational Communication professional manages internal and external communication strategies, public relations and corporate branding.
She has skills in leadership, writing, creativity and strategic planning, which allows her to strengthen the organization's image, improve interaction with internal and external audiences and support change management, reputation and sustainable development of companies.
The Salazar y Herrera graduate in Organizational Communication will be a professional capable of designing, implementing and managing effective corporate communication strategies, both internal and external, aimed at strengthening human talent, institutional identity and organizational reputation.
Will possess competencies in image and corporate identity construction, design of communication channels, production of written, oral and visual messages, and the ability to align communication with the strategic objectives of the organization. They will be trained to intervene in organizational cultural change processes, manage digital and traditional communication, and promote social responsibility practices from an ethical and strategic perspective.
A professional with a degree in Organizational Communication will be able to work as:
Manager or director of communications and corporate relations.
Leader of internal (endomarketing, organizational culture), external (image, brand, reputation) and intermediate communication projects.
Designer of communication plans, institutional campaigns, branding strategies and corporate identity.
Public relations officer, corporate event organizer, internal/external media manager, auditor or evaluator of communication processes.
Consultant or advisor in communication, corporate image, reputation management, organizational culture or corporate social responsibility.
Focus on what you are passionate about
- Communication Management and Auditing: Developing skills for the future DIRCOM (Director of Communications) to provide tools to the organization to achieve the objectives stated through its strategic business direction, in addition to implementing audits to the internal, intermediate and external media of the organization, to identify the state of communication: its successes, errors, strengths, weaknesses, among others; and apply corrective actions through improvement actions.
Know the Process
enrollment
All set to become a Salazar y Herrera professional?
Signing up is easy.
Sigue estos pasos y asegura tu cupo en uno de nuestros programas académicos
Generate and pay your pin.
Purchase it at Generate PINYou can make the payment:
- Online here: Online Payments
- At the Banco Caja Social (with the physical invoice)
- At the Treasury of the Institución Universitaria Salazar y Herrera with debit or credit card.
If you pay the PIN at the bank, it will be activated the next business day.
Complete your registration form
Once you pay your PIN, the access information will be sent to the e-mail address you entered.
With your PIN active, log in to Registration form
There you will have to fill in your data and upload them in PDF format the following documents:
- Identity card
- ICFES test results (Saber 11)
- High school diploma and certificate
- Photo white background (3×4, ID size)
- EPS or Sisbén certificate
* The Institución Universitaria Salazar y Herrera reserves the right to modify or offer the lines of training paths of its technological or university programs.
Institución Universitaria Salazar y Herrera is a Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
The Institución Universitaria Salazar y Herrera has the faculty to open cohorts according to the minimum number of students.
