Marketing
Develops innovative strategies with the Marketing of the Institución Universitaria Salazar y Herrera, managing campaigns, identifying opportunities and strengthening brands in the commercial field.
From the School of Management and Social and Human Sciences transforms your training, acquiring skills in sales, digital marketing and customer management, consolidating your professional leadership and your growth in the business sector.
I want to register
SNIES code:
104898
Duration:
10 semesters
Modality:
On-site
Credit Value:
$289.300
Value First Semester:
$4.339.500
* The total value is calculated with respect to the number of credits of the first semester, which may be variable with respect to other semesters.
Curriculum
Students need to reach Level B1 (12 sub-levels) of a second language, according to the Common European Framework, to graduate.
Our program
The Marketing professional leads product and service positioning strategies, manages commercial campaigns and strengthens the relationship with
customers. He has competencies in market research, digital marketing and sales techniques, allowing him to identify opportunities, improve the customer experience and contribute to the strategic growth of organizations in various business sectors.
The graduate of the Salazar y Herrera Marketing program will be a professional with comprehensive training -ethical, humanistic and technical- capable of understanding markets, consumers and commercial dynamics in national and international contexts.
Will be able to design and implement marketing and sales strategies, integrating strategic planning tools, market research, relationship marketing and public-client relationship management to generate value and loyalty. They will have a holistic vision of the market, with competencies to manage commercial processes, understand trends, adapt to competitive environments and contribute to the development of small, medium or large companies.
The marketing professional may work as a marketing manager, commercial director, sales manager, customer service manager, area manager, market research director or business advisor/consultant in commercial areas.
He/she will also be able to lead the design and implementation of integrated marketing plans, brand management, relationship marketing and commercial strategies oriented to national and international markets. His or her training also allows him or her to create or manage small and medium-sized companies, assume strategic roles in organizations or undertake his or her own commercial initiatives.
Focus on what you are passionate about
- Line in Relationship Marketing: Seeks to create, strengthen and maintain relationships between companies and their customers, achieving long-term loyalty.
The subjects are: Endomarketing, Customer Service Strategy, CRM, Public Relations, Relationship Marketing.
Know the Process
enrollment
All set to become a Salazar y Herrera professional?
Signing up is easy.
Follow these steps to secure your place in one of our academic programs
Generate and pay your pin.
Purchase it at Generate PINYou can make the payment:
- Online here: Online Payments
- At the Banco Caja Social (with the physical invoice)
- At the Treasury of the Institución Universitaria Salazar y Herrera with debit or credit card.
If you pay the PIN at the bank, it will be activated the next business day.
Complete your registration form
Once you pay your PIN, the access information will be sent to the e-mail address you entered.
With your PIN active, log in to Registration form
There you will have to fill in your data and upload them in PDF format the following documents:
- Identity card
- ICFES test results (Saber 11)
- High school diploma and certificate
- Photo white background (3×4, ID size)
- EPS or Sisbén certificate
* The Institución Universitaria Salazar y Herrera reserves the right to modify or offer the lines of training paths of its technological or university programs.
Institución Universitaria Salazar y Herrera is a Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
The Institución Universitaria Salazar y Herrera has the faculty to open cohorts according to the minimum number of students.
