Technology in Marketing and Marketing and Sales
Boost your talent with the Marketing and Sales Technology of the Institución Universitaria Salazar y Herrera, learning how to design commercial strategies, build customer loyalty and optimize sales processes in digital and traditional environments.
From the School of Management and Social and Human Sciences transforms your training, strengthening skills in marketing, market analysis and business management to lead successful projects and generate business value.
I want to register
SNIES code:
110415
Duration:
6 semesters
Modality:
On-site
Credit Value:
$224.600
Value First Semester:
$3.593.600
* The total value is calculated with respect to the number of credits of the first semester, which may be variable with respect to other semesters.
Curriculum
Students need to reach Level B1 (12 sub-levels) of a second language, according to the Common European Framework, to graduate.
Our program
The Marketing and Sales Technology professional is trained to design, implement and evaluate commercial strategies, optimize sales processes and manage customer relationships.
He has skills in market analysis, digital marketing and persuasive communication, applying technological tools to increase the competitiveness of companies and generate value in dynamic and digital environments.
Graduates of the Marketing and Sales Management Technology program at Institución Universitaria Salazar y Herrera will be professionals with solid knowledge of marketing variables -product, price, promotion, distribution- and sales techniques, trained to design and support effective commercial strategies. They will be trained to tactically and operationally apply market research tools, consumer analysis and segmentation, and to articulate commercial activities that respond to real market needs.
He/she will have the skills to coordinate marketing and sales processes, contributing to the commercial growth of organizations with a practical, operational and customer-oriented approach.
Graduates in Marketing and Sales Management Technology may work as assistant or operational marketing coordinator, market researcher, commercial coordinator, distribution channels and logistics coordinator, sales executive or area sales manager, customer service executive, or assistant marketing manager.
He/she will also be qualified to support in the design and implementation of commercial strategies, product campaigns, promotions, distribution, and contribute to improve the position of products or services in the market.
Know the Process
enrollment
All set to become a Salazar y Herrera professional?
Signing up is easy.
Follow these steps to secure your place in one of our academic programs
Generate and pay your pin.
Purchase it at Generate PINYou can make the payment:
- Online here: Online Payments
- At the Banco Caja Social (with the physical invoice)
- At the Treasury of the Institución Universitaria Salazar y Herrera with debit or credit card.
If you pay the PIN at the bank, it will be activated the next business day.
Complete your registration form
Once you pay your PIN, the access information will be sent to the e-mail address you entered.
With your PIN active, log in to Registration form
There you will have to fill in your data and upload them in PDF format the following documents:
- Identity card
- ICFES test results (Saber 11)
- High school diploma and certificate
- Photo white background (3×4, ID size)
- EPS or Sisbén certificate
* The Institución Universitaria Salazar y Herrera reserves the right to modify or offer the lines of training paths of its technological or university programs.
Institución Universitaria Salazar y Herrera is a Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
The Institución Universitaria Salazar y Herrera has the faculty to open cohorts according to the minimum number of students.
