{"id":2751,"date":"2026-02-17T11:47:10","date_gmt":"2026-02-17T16:47:10","guid":{"rendered":"https:\/\/www.iush.edu.co\/inicio\/?page_id=2751"},"modified":"2026-03-10T08:20:05","modified_gmt":"2026-03-10T13:20:05","slug":"inteligencia-de-negocios-y-analisis-de-mercado-asistido-con-inteligencia-artificial","status":"publish","type":"page","link":"https:\/\/www.iush.edu.co\/inicio\/centro-de-extension\/inteligencia-de-negocios-y-analisis-de-mercado-asistido-con-inteligencia-artificial\/","title":{"rendered":"Inteligencia de Negocios y An\u00e1lisis de Mercado asistido con Inteligencia Artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2751\" class=\"elementor elementor-2751\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-532ffc7 e-flex e-con-boxed e-con e-parent\" data-id=\"532ffc7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87e387 elementor-widget elementor-widget-spacer\" data-id=\"f87e387\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f663870 e-con-full e-flex e-con e-parent\" data-id=\"f663870\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad27a7 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"1ad27a7\" data-element_type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/www.iush.edu.co\/inicio\">Home<\/a> <span class=\"eael-breadcrumb-separator\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg><\/span> <span class = \"eael-current\">P\u00e1gina<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d593200 e-flex e-con-boxed e-con e-parent\" data-id=\"d593200\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d15f13e e-con-full e-flex e-con e-child\" data-id=\"d15f13e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:2752,&quot;url&quot;:&quot;https:\\\/\\\/www.iush.edu.co\\\/inicio\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Mesa-de-trabajo-1-copia-4-100.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4324e9f e-con-full e-flex e-con e-child\" data-id=\"4324e9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2f8cf9d e-flex e-con-boxed e-con e-parent\" data-id=\"2f8cf9d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9977807 elementor-widget elementor-widget-spacer\" data-id=\"9977807\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2cb0d4d e-flex e-con-boxed e-con e-parent\" data-id=\"2cb0d4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-212c588 e-con-full e-flex e-con e-child\" data-id=\"212c588\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd842e elementor-widget elementor-widget-text-editor\" data-id=\"bbd842e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Impulsa el crecimiento de tu negocio con <strong data-start=\"41\" data-end=\"128\">Inteligencia de Negocios y An\u00e1lisis de Mercado asistido con Inteligencia Artificial<\/strong>. Aprende a recolectar, analizar e interpretar datos reales de mercado para validar ideas, segmentar clientes, evaluar la competencia y dise\u00f1ar estrategias rentables y sostenibles. Modalidad sincr\u00f3nica, 30 horas, con metodolog\u00eda ABP aplicada a tu propio proyecto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d1d4aa7 e-con-full e-flex e-con e-child\" data-id=\"d1d4aa7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97d391f elementor-widget elementor-widget-heading\" data-id=\"97d391f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quiero inscribirme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a8f223c e-flex e-con-boxed e-con e-parent\" data-id=\"a8f223c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00c1995 elementor-widget elementor-widget-spacer\" data-id=\"00c1995\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ad20b62 e-con-full e-flex e-con e-parent\" data-id=\"ad20b62\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-96044a9 e-con-full e-grid e-con e-child\" data-id=\"96044a9\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-efb1bfa e-con-full e-flex e-con e-child\" data-id=\"efb1bfa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1db95b elementor-widget elementor-widget-heading\" data-id=\"a1db95b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fecha de Inicio: <br> Marzo 07 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-61ee3c5 e-con-full e-flex e-con e-child\" data-id=\"61ee3c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d3980 elementor-widget elementor-widget-heading\" data-id=\"c3d3980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fecha de terminaci\u00f3n: <br>\nAbril 18 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-18f37b7 e-con-full e-flex e-con e-child\" data-id=\"18f37b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc6476 elementor-widget elementor-widget-heading\" data-id=\"6fc6476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Duraci\u00f3n: <br>30 horas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ac3aafb e-con-full e-flex e-con e-child\" data-id=\"ac3aafb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1bff elementor-widget elementor-widget-heading\" data-id=\"3da1bff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modalidad: <br> \nSincr\u00f3nica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48cd13b e-con-full e-flex e-con e-child\" data-id=\"48cd13b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90dff3c elementor-widget elementor-widget-heading\" data-id=\"90dff3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inversi\u00f3n: <br> \n$385.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-546a891 e-con-full e-flex e-con e-child\" data-id=\"546a891\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b86272 e-con-full e-flex e-con e-child\" data-id=\"6b86272\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eafceee e-con-full e-flex e-con e-child\" data-id=\"eafceee\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c2c2961 e-con-full e-flex e-con e-parent\" data-id=\"c2c2961\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:145,&quot;url&quot;:&quot;https:\\\/\\\/www.iush.edu.co\\\/inicio\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Banner-05.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-79999d3 e-con-full e-flex e-con e-child\" data-id=\"79999d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eddab67 elementor-widget elementor-widget-heading\" data-id=\"eddab67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra micro acreditaci\u00f3n\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb55a9 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"7bb55a9\" data-element_type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"129717673\" aria-label=\"Pesta\u00f1as. Abra los elementos con Intro o Espacio, ci\u00e9rrelos con Escape y navegue con las teclas de flecha.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1297176731\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1297176731\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tObjetivo de la microcertificaci\u00f3n\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1297176732\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1297176732\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tContenido\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1297176733\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1297176733\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDirigido a\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1297176734\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1297176734\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tProducto al finalizar la microcertificaci\u00f3n\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" id=\"e-n-tab-content-1297176731\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1297176731\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-ad6697f e-con-full e-flex e-con e-child\" data-id=\"ad6697f\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6a6c0e8 e-flex e-con-boxed e-con e-child\" data-id=\"6a6c0e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce83db2 elementor-widget elementor-widget-text-editor\" data-id=\"ce83db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Capacitar a los participantes en la identificaci\u00f3n, recolecci\u00f3n, an\u00e1lisis e interpretaci\u00f3n de datos de mercado, mediante el uso pr\u00e1ctico de herramientas digitales accesibles, con el fin de validar ideas de negocio, identificar nuevas oportunidades comerciales y convertir la informaci\u00f3n del mercado en estrategias de crecimiento rentables y sostenibles, desarrollando la capacidad de \u201cinterrogar\u201d al mercado a partir de evidencia real y aplicable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" id=\"e-n-tab-content-1297176732\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1297176732\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-5b6ceb1 e-con-full e-flex e-con e-child\" data-id=\"5b6ceb1\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2ae5393 e-flex e-con-boxed e-con e-child\" data-id=\"2ae5393\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3044c37 elementor-widget elementor-widget-text-editor\" data-id=\"3044c37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fundamentos de Inteligencia de Mercados en la Era Digital. M\u00f3dulo <\/li><li>El Cliente en el Centro: Segmentaci\u00f3n y Comportamiento. <\/li><li>An\u00e1lisis de la Competencia y Benchmarking Cooperativo.M\u00f3dulo <\/li><li>Toma de Decisiones y Estrategia de Crecimiento<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" id=\"e-n-tab-content-1297176733\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1297176733\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-0d95aff e-con-full e-flex e-con e-child\" data-id=\"0d95aff\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-85626f1 e-flex e-con-boxed e-con e-child\" data-id=\"85626f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-843c9a0 elementor-widget elementor-widget-text-editor\" data-id=\"843c9a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personas con negocios propios (formales o informales), emprendedores en etapa de ideaci\u00f3n y gerentes de pymes vinculadas a la cooperativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" id=\"e-n-tab-content-1297176734\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1297176734\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-9ce7301 e-flex e-con-boxed e-con e-child\" data-id=\"9ce7301\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e2153ad e-con-full e-flex e-con e-child\" data-id=\"e2153ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d868381 elementor-widget elementor-widget-text-editor\" data-id=\"d868381\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:cbebb84f-901d-4302-8709-12a2d96fdb92-4\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1349fa45-1adc-4c3e-af0d-0d1d458e5d54\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p data-start=\"0\" data-end=\"295\" data-is-last-node=\"\" data-is-only-node=\"\">El curso se desarrolla bajo la metodolog\u00eda de <strong data-start=\"46\" data-end=\"87\">Aprendizaje Basado en Proyectos (ABP)<\/strong>. Cada participante elige un producto o servicio real (propio o hipot\u00e9tico) y aplica progresivamente las herramientas aprendidas. Las sesiones sincr\u00f3nicas funcionan como consultor\u00edas grupales, con retroalimentaci\u00f3n estrat\u00e9gica del docente y los compa\u00f1eros.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-261805a e-con-full e-flex e-con e-parent\" data-id=\"261805a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-83566dc e-con-full e-flex e-con e-child\" data-id=\"83566dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4157c9 elementor-widget elementor-widget-text-editor\" data-id=\"b4157c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>* La Instituci\u00f3n Universitaria Salazar y Herrera, se reserva el derecho de modificar u ofertar las l\u00edneas de trayectos formativos de sus programas tecnol\u00f3gicos o universitarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cd640 elementor-widget elementor-widget-text-editor\" data-id=\"e3cd640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Instituci\u00f3n Universitaria Salazar y Herrera es una Instituci\u00f3n de Educaci\u00f3n Superior sujeta a inspecci\u00f3n y vigilancia por parte del Ministerio de Educaci\u00f3n Nacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcefd79 elementor-widget elementor-widget-text-editor\" data-id=\"dcefd79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Instituci\u00f3n Universitaria Salazar y Herrera tiene la facultad de dar apertura a las cohortes de acuerdo al n\u00famero m\u00ednimo de estudiantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e61ff2f e-flex e-con-boxed e-con e-child\" data-id=\"e61ff2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d00c09 elementor-widget elementor-widget-heading\" data-id=\"7d00c09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Te puede interesar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa1a1c elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"baa1a1c\" data-element_type=\"widget\" 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href=\"https:\/\/www.iush.edu.co\/inicio\/centro-de-extension\/uso-de-la-inteligencia-artificial-en-el-analisis-financiero-y-la-toma-de-decisiones-empresariales\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30282c0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"30282c0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2558\" height=\"1749\" src=\"https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100.jpg\" class=\"attachment-full size-full wp-image-2742\" alt=\"\" srcset=\"https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100.jpg 2558w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-300x205.jpg 300w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-1024x700.jpg 1024w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-768x525.jpg 768w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-1536x1050.jpg 1536w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-2048x1400.jpg 2048w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-copia-3-100-18x12.jpg 18w\" sizes=\"(max-width: 2558px) 100vw, 2558px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1416e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ca1416e\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tModalidad: Virtual\nDuraci\u00f3n: 30 horas\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2695\" class=\"elementor elementor-2695 swiper-slide e-loop-item e-loop-item-2720 post-2720 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-eael-cursor=\"icon\" style=\"cursor: 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https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-100-4-1024x700.jpg 1024w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-100-4-768x525.jpg 768w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-100-4-1536x1050.jpg 1536w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-100-4-2048x1400.jpg 2048w, https:\/\/www.iush.edu.co\/inicio\/wp-content\/uploads\/2026\/02\/Mesa-de-trabajo-1-100-4-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1416e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ca1416e\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tModalidad: Virtual\nDuraci\u00f3n: 30 horas\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 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